Priscilla Tuan

Priscilla joined World Vision in 2023, fulfilling a dream of bringing two life-long passions together: building brands that inspire people to action, and ending extreme poverty worldwide. She is motivated to use the marketing expertise she developed in the corporate world to empower those made vulnerable by poverty, guided by Micah 6:8 (NRSV), “He has told you, O mortal, what is good; and what does the Lord require of you but to do justice, and to love kindness, and to walk humbly with your God?”

Priscilla enjoys creating connections while leading with vision, building culture, reframing strategies, and telling powerful stories. In her role with World Vision, she leads marketing teams focused on brand marketing, communications, digital ecommerce and information technology, and innovation. Bringing significant leadership experience in private equity–backed and publicly traded companies, Priscilla has held executive leadership positions at Sovos Brands ― a premium packaged food company ― and championed the marketing, innovation, and digital experience strategies at The Clorox Company, Procter & Gamble, Coca-Cola, and Timberland.