Thirty-One Gifts — a leading direct-selling company in the United States focused on personalized totes, purses, home organization solutions, and more — takes community service to heart, particularly on behalf of women and girls.
The fastest-growing woman-owned company in the world, Thirty-One Gifts is a faith-based company whose mission is to empower women by giving them the opportunity to own their own businesses.
The organization’s charitable program, Thirty-One Gives, began partnering with World Vision in spring of 2014 by donating cosmetic bags embroidered with the word “Hope” and hosting a kit-assembling event at its leadership meeting.
There, 180 consultants filled the bags with essential hygiene supplies, assembling 715 Hope Kits to support girls and women in distressed situations. The event built camaraderie — consultants danced as they worked to make a difference for other women, a key commitment of both Thirty-One and World Vision.
Thirty-One immediately scheduled a second larger event at its national sales conference in July, where senior consultants assembled more than 7,000 Hope Kits filled with items such as a toothbrush, shampoo, a hairbrush, and soap, as well as a note of encouragement for the woman receiving the kit.
These kit-assembling events leveraged consultant enthusiasm and product donations to put Thirty-One’s values into action — ensuring that women in need will receive support and a boost to their self-esteem, thanks to World Vision’s programs and ongoing presence in communities.
And just after Thanksgiving, Thirty-One was World Vision’s featured partner for Giving Tuesday, matching each of the first 3,100 donations made to World Vision with the donation of a Hope Kit to a woman in need in the United States.
Altogether, Thirty-One has assembled more than 10,000 Hope Kits with its leaders, consultants, husbands of Thirty-One, and staff.
In addition, it has generously donated 200,000 cosmetic bags to give other groups across America the opportunity to assemble Hope Kits for women in need in their own communities.
With plans to complete thousands more Hope Kits this year, Thirty-One is excited to be partnering with World Vision to achieve its goal to offer support and hope to even more girls and women.