For the first time in its seven-decade history, World Vision is launching a new invitation into child sponsorship and enabling children to choose their sponsors through an innovative experience called ChosenTM.
“Chosen puts the power to choose their sponsor in the hands of the child,” says Edgar Sandoval Sr., president of World Vision U.S.
It’s a simple, yet powerful switch at the beginning of the sponsorship relationship that recognizes the dignity and value of children living in extreme poverty—and expresses World Vison’s belief that these children have the power to change their own lives and their communities; and even to touch the lives of their sponsors.
ChosenTM starts with people here in the U.S. signing up to be chosen and getting their picture taken. That photo is sent to a community where World Vision works, to be displayed with the pictures of other potential sponsors. The community gathers for a celebration where the kids choose their sponsors. Soon thereafter, sponsors will receive a picture of the child holding their photo and a note letting them know about the child and what made the child choose them.
“Chosen introduces children to the first of many empowering choices they will now have through child sponsorship, so they can become agents of lasting change,” Sandoval says.
This summer, Guatemalan children from a village facing extreme poverty and violence arrived at a sponsorship event early, dressed in their best clothes hoping it would increase their chances of being sponsored. But as the party started and the children were informed that they would get to choose a sponsor, Tucson’s Rev. Mat Grover who was in Guatemala for this occasion saw something he will never forget: “Tears filled their eyes and their expressions changed from ‘pick me’ to genuine smiles,” he said. “These kids (…) suddenly found themselves at a place where their voices mattered; they had a choice.”
Empowering people out of poverty has been at the heart of World Vision’s work around the world since the organization started in 1950. Through its efforts, World Vision has impacted the lives of more than 200 million vulnerable children by tackling the root causes of poverty.
Starting in September, ChosenTM is launching nationwide and will expand over time to various countries where World Vision works. Individuals who would like to learn more and be Chosen™ online can do so by visiting WorldVision.org/Chosen.
To learn how to host a Chosen™ event at your business, or to partner with World Vision for a cause marketing campaign, email: [email protected]
