WASH Business Plan: Behavior Change

This summary from World Vision’s global water, sanitation, and hygiene (WASH) business plan covers the behavior-change programming area in our roadmap to impact. It outlines our eight essential WASH behaviors. Behavior-change programming is integrated across the primary focus areas within communities, schools, and healthcare facilities to alter social perceptions and norms, and to drive the adaptation of physical environments required to see sustained WASH impact. While behavior change has been an approach for World Vision WASH for some time, low results in sanitation and hygiene revealed by the Word Vision study with UNC led us to put a higher emphasis on developing these techniques and investing in them to see greater impact.