Food and market systems consistently evolve requiring astute management by suppliers to remain competitive. To meet this challenge, World Vision invests in smallholder farmer entrepreneurship. Through training, mentoring and technical support to networks of market actors, World Vision catalyzes food and market systems change through intergroup collaboration and market-driven intragroup competition, leading to a more robust marketplace. Our intensive focus on community-based partnerships and systems has led to a new cadre of better equipped farmers who know how to better prepare for and manage market shifts, along with the technological, environmental, and political changes that influence food and market systems.