World Vision works to positively affect behavior change and strengthen systems that directly impact the nutritional needs of households and communities. Behaviors stem from social and cultural norms, practices, and knowledge, and are often impacted by relationships of power and trust. We know positive change is possible.
Our approaches trigger and/or catalyze behavior change of caregivers of children, household members, and communities to adopt practices that positively contribute to improved nutrition. We conduct formative research to identify context-specific enablers and barriers of behavior change, which form the basis of our programming. We work both with key influencers as well as individuals to affect positive behavior change in food security and nutrition.
The households and communities that World Vision serves exist within a range of complex and interconnected systems. In areas experiencing vulnerabilities and nutrition insecurity, such as fragile contexts, systems can be ineffective, serve only a few, or both. To achieve transformational and sustainable change, it is critical that we work with communities to address weaknesses and imbalances in the systems so the most vulnerable can more readily gain access and support. World Vision works across sectors to support the nutritional needs of vulnerable children and their families.