WASH UP! is a unique program that harnesses the potential of children as agents of change—leading to a healthier, brighter future. It is a child-focused, play-based hygiene behavior-change program that uses engaging videos, games, and stories to help children learn, practice, and share healthy hygiene behaviors. World Vision began implementing WASH UP! in 2015 through a partnership with Sesame Workshop (the nonprofit organization behind Sesame Street). Starting in Zambia, the program has expanded to 16 countries as of 2022. The partnership leverages:
- Sesame’s beloved brand, characters, and ability to create impactful content addressing stigmatized issues — all through the lens of a child
- World Vision’s deep local networks and long-term commitment to local communities, including school-based programming and water, sanitation, and hygiene (WASH) infrastructure projects
